diff --git a/website/content/docs/start-with-a-template.md b/website/content/docs/start-with-a-template.md
index 971faf98..bb09e8a8 100644
--- a/website/content/docs/start-with-a-template.md
+++ b/website/content/docs/start-with-a-template.md
@@ -4,7 +4,7 @@ weight: 10
 group: start
 ---
 
-Netlify CMS can be [added to an existing site](/docs/add-to-your-site/), but the quickest way to get started is with a template. Our featured templates below deploy to Netlify, giving you a fully working CMS-enabled site with just a few clicks.
+You can add Netlify CMS [to an existing site](/docs/add-to-your-site/), but the quickest way to get started is with a template.  Found below, our featured templates deploy to Netlify, giving you a fully working CMS-enabled site with just a few clicks.
 
 <div style="display: flex; justify-content: space-around; text-align: center; margin-bottom: 1.5em;">
     <div>
@@ -17,23 +17,23 @@ Netlify CMS can be [added to an existing site](/docs/add-to-your-site/), but the
     </div>
 </div>
 
-After clicking one of those buttons, you’ll authenticate with GitHub or GitLab and choose a repository name. Netlify will then automatically create a clone of the repository in your GitHub or GitLab account. Next, it will build and deploy the new site on Netlify, bringing you to the site dashboard when the build is complete.
+After clicking one of those buttons, authenticate with GitHub or GitLab and choose a repository name. Netlify then automatically creates a clone of the repository in your GitHub or GitLab account. Next, it builds and deploys the new site on Netlify, bringing you to the site dashboard after completing the build.
 
 **Note for Bitbucket users:** Netlify CMS supports Bitbucket repositories, but Bitbucket's permissions won't work with the Deploy to Netlify buttons above. You can still set up a repository manually, or follow the [tutorial](/docs/add-to-your-site) for adding Netlify CMS to an existing site.
 
 ## Access Netlify CMS on your new site
 
-1. The template deploy process will send you an invitation to your new site, sent from `no-reply@netlify.com`.
+1. The template deploy process sends you an invitation to your new site, sent from `no-reply@netlify.com`.
 
     ![Sample email subject line: You've been invited to join radiologist-amanda-53841.netlify.com](https://www.netlifycms.org/img/email-subject.png?raw=true)
 
-2. Click the link to accept the invite, and you’ll be directed to your site, with a prompt to create a password.
+2. Click the link to accept the invite, and your site opens, with a prompt to create a password.
 
     !["Complete your signup" modal on the Kaldi coffee site](https://www.netlifycms.org/img/create-password.png?raw=true)
 
-3. Enter a password, sign in, and you’ll be directed straight to the CMS. (For future visits, you can go straight to `<yoursiteaddress.com>/admin/`.)
+3. Enter a password, sign in, and you’ll go to the CMS. (For future visits, you can go straight to `<yoursiteaddress.com>/admin/`.)
 
-Try adding and editing posts, or changing the content of the Products page. When you save, the changes will be pushed immediately to your Git repository, triggering a build on Netlify, and updating the content on your site. Check out the configuration code by visiting your site repo.
+Try adding and editing posts, or changing the content of the Products page. When you save, the changes are pushed immediately to your Git repository, triggering a build on Netlify, and updating the content on your site. Check out the configuration code by visiting your site repo.
 
 ## More paths to explore